<p>The <strong>World Amateur Handicap Championship</strong>, also known as the <strong>World Am</strong>, has always had a title sponsor to help with the expenses of the tournament. The World Am is operated by Myrtle Beach Golf Holiday and takes place this year on Aug. 25-29, 2014.</p>
<p>For 2014, Golf Holiday has changed the name to <strong>Myrtle Beach World Amateur Handicap Championship</strong>. This will capitalize on the tournament’s popularity by branding it with the golf market that hosts it. Having the destination in the title can serve a particular marketing benefit overseas. The World Am has recently expanded to China, where Chinese sports marketing company Olle Sports hosts a World Am series that ends in a qualifying final.</p>
<p>For the first two years in 1984-85, Rawlings sponsored the tournament. DuPont was the main sponsor for the next 19 years, followed by PGA Tour Superstore from 2005-09. The last four years have seen Sports Illustrated Golf Group as the title sponsor.</p>
<p>The tournament was created by area golf course owner and businessman Paul Himmelsbach and Golf Digest sales manager Marvin Arnsdorff in part to give the area business during a typically slow week before Labor Day.</p>
<p>Find out more about the World Am and register for the event at <a title="Link to The World Am" href="https://www.worldamgolf.com" target="_blank">www.worldamgolf.com</a>.</p>

